Example #017 - Designing exit-intent pop-ups that actually work

Hey — it’s Deepak

Reading time - 2 mins

This is a last shot you can try to convert your website visitors

The only exit intent pop-up I’ve liked so far:

Oodie clothing brand:
Their brand’s mission is to create moments of happiness & comfort and they sell oversized hoodies and weighted blankets.

So they used exit intent like this to their advantage.

1. Grab-attention

Keep in mind to Grab Attention with something relatable or fun for your audience. This works for Oodie because it relates with their audience.

2. Valuable-offer

Make your offer - Why should I stay? - What’s in it for me?

- Discounts
- Free stuff
- Prizes
etc

And use the body text to further clarify your offer and here they have related the offer with the fun element above.

3. Next step

CTA: Write the next step, keep it simple.

Why it works?
Because it uses a simple & clear action-oriented language.

Here’s another one.

Decode why this one works. It’s a little different from the above one.

Here’s the brand - The Oodie

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
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See you.