Example #020 - Design to increase shareability

Hey — it’s Deepak

Reading time - 2 mins

There are 2 ways to increase your shareability:

And make it easy to share.

People won’t share your app’s features or benefits but they will share their achievements.

Build Tweetable/Shareable moments for them.

Here’s Duo-Lingo’s Example

And Strava does the same thing.

If you can’t make it about them or their achievements then you have to give them a big enough incentive, people don’t share easily on social, especially about a brand.

Share to get something in return approach.

It can be a discount, resource gift, etc.

And my favorite example:
Create a valuable resource and make it free if they share.

(I came across this while reading MarketingExamples by Harry Dry)

Market value is $34.99 but you’ll get it free, all you have to do is just retweet it, now that’s a big enough reason to share something.

So, let’s see if this works.
Will you share this?

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

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I run an agency that builds & scales Shopify stores.

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