Example #021 - Design your upsells like this

Hey — it’s Deepak

I’m fine…thanks for asking…How you doing?

Reading time - 2 mins

A great way to increase AOV.

An upsell encourages customers to purchase a higher-priced version of the product they're considering.

Upsells effectively increase average order value (AOV), leading to a significant revenue boost without requiring significant additional customer acquisition efforts.

Here are some examples

Hilton-Garden’s example

Note how Hilton's call-to-action promotes value & benefits with their new offer. For just $10 you’ll get NYC skyline view with floor to ceiling window…Who’ll say no to that.

Their another no-brainer offer.

Breakfast included for $15 only

But here they could’ve highlighted this value better as it’s not clear enough and written something like “Have a breakfast in bed for just $15”

If you sell a product your users will need to buy at least once a month.

Bubble’s example 

Subscription discount.

or if you don’t have a subscription, you can use bundling strategy (give them an option to bundle similar products and buy at a bulk discount).

Apple’s example

Understand your customers post-purchase pain points and provide them with solutions like Apple does.

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Deepak - see you Tuesday

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