Example #023 - Conversion rate optimization case study

Hey — it’s Deepak

Had coffee after a long time, I know many of of you may not relate to this as you guys drink daily, but I feel a lot more focused & energetic after just one cup.

Reading time - 40 secs

Dave Sharp, Senior Product Designer at charity donation site Every.org, was watching session recordings using Hotjar when he noticed something interesting: a surge of rage clicks, or a series of repeated clicks in a short time, on their donation form.

Every.org’s original donation form featured two CTAs, which confused visitors and increased the bounce rate.

Dave created a new version of the donation flow, splitting it into two pages, each with only one CTA button. Then they tested it against the original version.

By the end of the A/B testing process, conversions had increased by a whopping 26.5%.

Source: Hotjar

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Deepak - see you Tuesday

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