Example #024 - Billboards that actually grab attention

Hey — it’s Deepak

Reading time - 1 min

Do billboards still work?

• About 71% of American drivers glance at billboards while driving

• About 50% of American drivers say they find billboard advertisements “highly engaging”

I guess they do.
Stats: TrueImpactMedia

Here are 4 out of the box billboards that grabbed my attention

“Badal Life Ki Raftaar” is what Nestle ran in Mumbai, India.
Monsoons in India are associated with a hot cup of tea (or chai) and with this campaign, Nescafe aimed to change that perception.

Appreciate you reading. It really means a lot.
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Deepak - see you Tuesday

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