Example #025 - Design growth into your product

Hey — it’s Deepak

It may be obvious by now, but I just love E-commerce brands.

Reading time - 1 min

This is a great way to design growth into your product.

Temu’s example

Goal - Increase average order value/Revenue

You may not care when you are given a prize directly like in those pop-ups “Subscribe to get 10% OFF” but chances are you’ll want to spin this and win.

Because people perceive losses as psychologically more severe than gains.

For example, people would rather avoid losing $20 than gain $20.

You’ve already won but have to create an account now to claim that prize, which most users will do, because they don’t want to lose.

Our initial impressions heavily influence our subsequent decisions.

These offers use the initial discount or free shipping threshold as an "anchor" that shapes our perception of the products that we will later buy.

Leading us to buy more than we actually wanted to.

Appreciate you reading. It really means a lot.
If you found it useful, consider sharing with someone who might be interested.

Deepak - see you Tuesday

What I do again?

I run an agency that builds & scales Shopify stores.

if you're interested in working together, we help in two ways:
1.) Building & optimizing Shopify stores
2.) Creating & managing growth funnels to help you scale your store

Book a 30-min Intro with me here: - Calendly
Or just hit reply.

See you